Our custom design and styling team created an authentic Italian destination with clever use of food styling, branding, rustic furniture and Italian inspired accessories.
In its 3rd year and held annually in Sydney and Melbourne the organisers of the Italian Wine + Food Festival presented DE&E with the brief to style, theme and design a bespoke festival complete with individually styled food and wine stations. The brief required the DE&E team to create a contemporary design that would encourage festival VIP’s and visitors to stay for the duration of each show day. The overall event styling required to look inviting, fun, functional and offered an immersive experience of dining in Italy. This event is a celebration of Sydney and Melbourne’s rich and vibrant Italian community that provide a range of fine wines and food. A 10-hour long event celebrating the best of what each city has to offer from chefs and restaurants to providores and wine distributors.
STYLING INSPIRATION AND SCOPE OF SERVICES
DE&E’s Head Designer created styling elements to allow for flexibility of the furniture that could accommodate the day visitor and easily allow for an evening changeover. Taking in the colours, landscape and architecture of Italy our team created mock-ups and style guides to depict five individually styled and themed spaces that visitors could relax and take in a truly Italian experience.
- Food market
- Wine garden
- Entertainment area
- Cooking & food demonstration area
- Cocktail event for 1,000 people
CONCEPT TO COMPLETION
As this was a cross property and duel city (Melbourne/Sydney) engagement a DE&E dedicated team was set up to project manage all elements including interstate installation, transport and storage. DE&E worked in partnership with the organiser, host venues and local city councils to prepare detailed floor plans to allow for the design all areas to be open and accessible with specially designated spaces and barriers for containment. This created event spaces that were alive, engaging and exciting.
Our team developed a strong collaboration with the organiser, met on regular basis and prepared detailed timelines to ensure that every aspect of our delivery was met on time. DE&E were on hand throughout the duration of the event to respond to any changes.