Create a luxury, immersive and interactive experience for the Revlon ColorStay Gel Envy Media Launch; an event that would allow guests to experience the next revolution in nail enamel.
A DESIGN SOLUTION
Our team worked with Jason James and his team to create concepts for a Nail Bar, Media Wall, a ceiling feature and styled spaces in the MCA’s, Quayside Room. The design needed to allow for Revlon’s technicians to showcase products and allow for nail painting services. The double sided Media Wall had to serve two main purposes; a press wall and product showcase with facilities for a plasma screen, branding and imagery.
CONCEPT TO COMPLETION
Together with Jason James the DE&E team were able to bring the client’s vision to life. DE&E as a multi-discipline and trade business, were able to ensure consistency when fabricating all items such as props, signage and furniture. Our Custom Design team, designed and custom produced prototypes and samples for Jason James to share with his client.
The end result, guests were greeted by a stunning floating ceiling installation of blue florals. A striking media wall featuring 5,000 bottles of various shades of blue Revlon ColorStay Gel Envy created the perfect backdrop if guests to be photographed.
Jason James noted, “When designing an event, interior or brand activation, I always achieve the following; Brand Theatre, Instagramability and Talkability”, and that certainly was achieved.
EVENT TYPE: ACTIVATION, MEDIA LAUNCH
SERVICES BY DE&E: CUSTOM BUILD, SIGNAGE, BRANDING, STYLING
CREATIVE DIRECTOR & EVENT DESIGNER: JASON JAMES DESIGN
A DESIGN INSIGHT INTO THE WORLD OF JASON JAMES: Jason James is a Creative Director and Event Designer and specialises in the composition and construction of bespoke events, luxury corporate activations and opulent weddings. With an extensive background in Interior Design, Jason’s ability to reimagine the ordinary means his brand installations and events make instant impact.
Jason’s client list reads like a little black book of the world’s most recognisable names, beginning with the Westfield Group Australia and the United Kingdom, where Jason was a Retail Design Manager for Europe’s largest shopping centre, Westfield Stratford City.
With more than a decade of international experience, Jason returned to Australia where he was named the Events Director at Sydney celebrity hotspot, The Grounds of Alexandria. Throughout this time, Jason was responsible for producing some of the country’s most extravagant and photographed events and weddings.
2013 saw Jason and his team re-launch his brand – Jason James Design, giving Australia unprecedented access to world-class and luxury bespoke events.
Jason James Design seamlessly merges design, art, form and function to create unforgettable events and brand experiences.
Constant inspirations when developing concepts for clients include Fashion, Film, Photography, and Floral. As creative facilitators, the team draw on all design disciplines to offer a truly holistic, inspired and creative solution to clients. With a commitment to taking a collaborative and conceptual approach with each event, Jason James combines opulence and avant-garde to create moments that are both stylish and timeless.