Outdoor Activation for Peanut Butter Product Launch - Martin Place Sydney

THE BRIEF

Smooth vs Crunchy. Our client requested a custom build activation for visitors to sample products made from Peanut Butter by Celebrity Chefs in Sydney’s Martin Place.

A DESIGN SOLUTION

Two oversized Peanut Butter Jar props (150cm tall) were made in proportion and to the actual specifications of the product. Printing of the jars required adhesive to withstand outdoor elements and weatherproofing. An interactive customer counter wall for voting was built, printed and installed utilising print mechanisms and push button technology. A sample marquee was assembled and DE&E produced custom table facades for food distribution by Celebrity Chefs. Oversized custom-made placards where produced for promotors to drive traffic to the activation.

CONCEPT TO COMPLETION

Our Custom, Build and Styling Teams managed this project from concept to completion. Additional project management resources were added to ensure that Environmental factors, OH&S and Engineering Certificates were obtained.

 

 

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