an overnight reveal
DE&E provided a complete custom design and build service for JNTO, creating a ‘first ever’ stand that appeared to its audience to effortlessly change seasons overnight. With access granted to produce the surprise transformation, the team worked late into the night to convert the spring stand from day one to an autumn season for day two by changing the individual tree leaves, upholstered seating and furniture settings.
The ‘wow’ factor on the following day created a hub of activity and succeeded in displaying the key message of Japan’s seasonal diversity and culture. As a result the DE&E team were also awarded AIME’s 2016 ‘Best Stand Award’.
“When designing the Japan stand DE&E captured the true uniqueness that represented the cultural and regional diversity of Japan”
from concept to completion
Branching out beyond the build, DE&E provided a strategic full service marketing and hospitality campaign to further enhance the stand presence that tied in with JNTO’s long-term vision of becoming the number one Asian Business Events Destination by 2030.
The campaign encompassed a marketing mix of print and digital media, along with a targeted social media strategy and dedicated Instagram account to promote JNTO’s presence to the Australian market.
To maximise appointment scheduling and hosted buyer engagement, DE&E also provided support personnel to plan, manage and facilitate a series of networking events and marketing strategies along with on-site management of the stand registration desk. This ensured Japan was identified as the must see business destination at AIME 2016, an accolade they should be proud of.