Event Inception

Event Inception is a live experiential event, known as the ‘EVENT OF THE YEAR’.  Event Inception is the brain-child of DE&E and its growing list of partners. A concept event like no other in the Asia-Pacific region. Event Inception has become the must attend and most talked about event in Australia.

Event Inception showcases DE&E’s cutting edge new styling collections, the latest trends in food and audio visual, thought provoking service delivery and entertainment, all hosted within a truly unique space over two nights.

Event Inception was designed to present a collaboration of new ideas and concepts incorporating some of Sydney’s market leaders in delivering an immersive, experiential journey for the target market, designed to empower and educate guests to be market leaders and the first in their industries to champion change.

Over the last 15 years of styling events and custom build exhibitions in Sydney and across Australia, DE&E have delved deep to truly understand the psyche of what their end clients really need. We live in such a fast paced environment where concentration levels have become shorter, our personal time is meshed in with our professional life, our ‘social’ standing is connected 24/7, our need for more value, more meaningful and positive experiences has become a necessity.

Event Inception is an experiential exhibition that extends outside of the physical event venue. Event Inception was developed by DE&E for guests to completely immerse themselves in creativity in a 360 degree environment. To attend an exhibition like Event Inception guests need to commit to every single experience in order to fully engage in a complete innovation experience. Event Inception is all about sensory overload, empowering the guest with information to become the market leaders in their own field, to be able to report back within their organisation on the latest trends in technology, food, entertainment and event styling.

The current model of exhibitions is changing and it’s the market demanding change, wanting new creative, captivating, evolving and engaging experiences all the time, every time.